1. Since historical and cultural expectations have set up certain books to be dry and transparent (academic) or bright and colorful (children's books)...do we still have to adhere to that trend? Psychology speaks to the fact that humans are more active when visually stimulated...2. Does the genre of the physical page still translate the same in on online format? (Where the physicality is still preserved, i.e. scanned)
3. How much emotion should be involved in the design process - image, text or otherwise?
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